Wednesday, 30 October 2013

Independent: Disorder Boutique Birmingham

I used to live in Birmingham for five years, one day I looked around the city center I discover a cool shop in an alley. It's called Disorder. It's a small boutique, and all of the clothes in the shop were designed by the owner himself, and were made in England. This independent brand won many awards during these years, even on magazines. I really like the design and style of it and I bought a black vest with printed design on it that day. I came out of his shop with the desire of having my own shop one day.

"Disorder Boutique is Birmingham's Award Winning Best Independent Menswear and Womenswear Retailer, and it is easy to see why once you enter the unique store, located on Needless Alley, just off New Street, Birmingham. Defined as, 'super cool' by Sixty Nine Magazine, recommended as one of 5 reasons to visit Birmingham by The Guardian, and endorsed as, 'one of the cleverest retailers I have seen in the UK in years,' by international Brand Consultant Mary Portas. 
 Disorder Boutique has its' own menswear label, specializing in truly ground breaking tailoring, made in the city itself and it combines art with graphics giving it an inconceivable edge. A beacon to those who love creatively made clothes with design integrity. 'A very special shop even by world standards,' Vogue Magazine, you must pop in next time you are in Birmingham!"


"Husband and wife team Mark and Thiri opened Disorder 15 years ago in Needless Alley.  Prior to setting up the business, Mark exhibited his own paintings that later formed some of the early designs for the boutique’s clothing and Thiri had a love for clothes and designs, travelling all over the world for inspiration.
The combination of Mark’s artistic qualities and Thiri’s design talent gave them the perfect base to launch the store in 1998 and grow their business based on using only British cloth makers and tailors.
The store stocks a combination of art and graphic work with an oriental twist, Italian cuts and British quirkiness, all in response to its customers needs and desires. The duo also design clothing for upcoming new artists looking for a unique style.

“90% of product sold in the shop is designed by ourselves.”

The store has been awarded several impressive accolades over the years including a Retail Birmingham ‘Style’ award for best independent retailer, a recommendation as one of 5 reasons to visit Birmingham by The Guardian and an endorsement as, ‘one of the cleverest retailers I have seen in the UK in years,’ by international Brand Consultant Mary Portas.

“Birmingham is a big city but feels small and local. The atmosphere around city is fantastic with a community feel.”

When asked what was they believe is the key to success for new independent retailers, the couple advised keeping an eye on costs and negotiating, embracing online activity, always having a USP that will compete with big brands and ultimately treating customers well – good service is very important.

“Our brand is unique, quirky and global in look but made in Britain in a sustainable way.”

The t-shirts are all with cool design printed on, and the shirt and coat shows very good skill of fabric cutting and manipulation. Many of his design are with oriental theme, like Japanese elements, even the logo of his brand looks like Japanese characters.

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